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W_002_Read: Slide:ology


We love to read!

Therefore, our personal and office libraries are full of books with topics ranging from architecture, technology, materials, presentation, theory, philosophy, education, and fantasy. Apart from reading, we love to share knowledge with colleagues in the office and with people we care for. So we decided to implement one (for us) new form of sharing knowledge through our blog, with inspirational short quotes from the books we read.

If you thoroughly think how often you present, you would be surprised that you do it every day, instead of once a month like in college or to your client. Every sharing of information to a colleague, client or to yourself requires some form of presentation if we want to share it with understanding and in the most suitable way.

In the next few lines of text, you can read some of the thoughts and bits of advice from the book "Slide:ology" by Nancy Duarte, a writer, lecturer, and director of Duarte Inc. which opened for us new horizons on the topic of presentation.

Kostur prezentacije



The amount of time required to develop a presentation is directly proportional to how high the stakes are.

The applications are simply containers for ideas and assets, not the means to generate them.

You are presenting scenes, not slides.

Data slides are not really about the data. They are about the meaning of the data.

Make skeleton of presentation.

Make sure you are synchronized with your slides. By nature viewers will read and process the visual information the moment it's presented. Present in smaller segments.


5 rules of brainstorming

  1. Postpone and withold your judgment of ideas

  2. Encourage wild exaggerated ideas

  3. Quantity counts at this stage, not quality

  4. Build on ideas put forward by others

  5. Every person and every idea has equal worth

The three R's

  1. Reduce

  2. Record

  3. Repeat

Bullet laws

  • Protect audience

  • Use sparingly

  • Write headlines

  • Use parallel structure

  • Avoid sub-bullets


Concepts - abstract and realistic

Contrast: Identifying the Main Point Quickly

Highlight what's important



"Communication is about getting others to adopt your point of view, to help them understand why you're excited (or sad, or optimistic, or whatever else you are). If all you want to do is create a file of facts and figures, then cancel the meeting and send in a report."

- Seth Godin, author of Really Bad Powerpoint


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